Analytics
In this article, we'll walk you through each component of the dashboard, explain how data is collected, and provide helpful tips to make the most of it.
Views
This shows the number of qualified views across all videos in your widgets. A view is only counted when someone watches at least 3 seconds of a video.
If a customer watches the same video multiple times, each session (3+ seconds) is counted as a separate view. Example: If a visitor watches Video A for 3 seconds, switches to Video B, then returns to Video A and watches 3 more seconds → the system records 2 views for Video A.
Click products
The number of click a product from your customers. It indicates initial engagement or curiosity about the product.
If your customer click a product 2 times, it will record 2 times. Even when you activate the "View External Product" feature.
Add to cart
The number of add to cart action from your customers. This shows how many times users added a product to cart after watching a video.
This only works when the widget deactivate the "View External Product" feature.
Sales
Here you'll see sales that originated from Doran, either via product click or add to cart. This helps you identify which content actually drives transactions, not just traffic.
Orders
Top widgets
This section highlights your top 5 widgets ranked by sales impact. You'll know exactly which widgets deserve more promotion, and which may need improvement.
Top videos
This section highlights your top-performing videos – the ones that generated the highest number of sales. This section gives you a snapshot of your most engaging and effective content.
Translations
Supporting multiple languages on your Shopify store is a great way to reach more customers and create a localized shopping experience.
Product Reviews
Adding star ratings to your shoppable videos helps build trust and increases conversions. By integrating with Product Reviews, you can showcase authentic customer feedback directly on the video widget, making it easier for shoppers to make purchase decisions.